The Same Same But Different (SSBD) Festival has wrapped up an incredible year of growth and community engagement, reporting a 17% revenue boost and a 10% increase in attendance. The festival, held annually at the scenic Lake Perris, has firmly established itself as a celebration of music, wellness, and connection, with a uniquely transparent and community-focused approach.

“For us, SSBD is more than just a festival—it’s a close-knit community of people who return year after year to share creativity, connection, and joy,” said Brad Sweet, SSBD’s CEO and Co-Founder. “This year’s growth highlights that by focusing on delivering unforgettable experiences, we’re creating something special that people want to be a part of.”

SSBD’s success this year comes in a challenging festival landscape, where economic conditions have impacted many festivals. SSBD has stood out with its commitment to transparency and community inclusion. For 2025, SSBD is introducing “Community Tier” tickets, available only until November 15, allowing early supporters to secure the best rates. These community-focused tickets reflect SSBD’s independent spirit, supporting its continued growth and its promise of “no hidden fees” for the coming year. This approach aligns with SSBD’s mission to offer clear, accessible pricing, so attendees can plan their festival experiences without surprises.

SSBD’s lineup blends indie, jam band, and electronic music with wellness activities, private island excursions, and themed experiences. This year’s edition included unforgettable moments, such as a sunrise set by Mindchatter on Nakey Island, which provided attendees a serene start to the day amid glistening water and golden light. The Chapel of But, an iconic feature with the Las Vegas-inspired But Stage area, even hosted a few festival weddings, adding to the joyful and communal atmosphere.

SSBD is set to return in 2025, with attendance capped at 7,500 to main its intimate, community-driven feel. Tickets are already in high demand, a testament to the strong support from SSBD’s loyal fan base. In celebration of its continued growth, SSBD is offering a Community Giveaway, running until November 11, where one winner will receive two VIP tickets and a special SSBD merchandise bundle.

Founded in 2018 by a group of friends with a vision to bring people together, SSBD started with just a few hundred attendees and has grown into one of the most cherished festivals of its kind. Nestled along the shores of Lake Perris, SSBD blends the beauty of its beachside location with a lineup that inspired connection and wonder. With every detail thoughtfully crafted, SSBD has become a haven for creativity, friendship, and unexpected surprises, setting it apart as a truly unique festival experience.

Join the SSBD family in 2025 and experience the magic of this one-of-a-kind festival where music, community, and creativity unite.

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