GRAMMY® Award-winning artist Burna Boy has once again captured the world’s attention with the release of his electrifying music video for “Bundle by Bundle.” Directed by the visionary DK and filmed in the bustling heart of Lagos, Nigeria, the video embodies the exuberant energy of Detty December, a festive season synonymous with lavish celebrations in Nigerian culture.
The video takes viewers on a visually stunning journey, blending scenes of slick choreography in a laundromat, opulent club parties, and even a construction site overflowing with literal bundles of cash. It is a masterful representation of Burna Boy’s signature ability to turn any setting into a stage for his infectious charisma and optimism.
Produced by the award-winning hitmaker Telz, “Bundle by Bundle” offers more than just a pulsating rhythm. It serves a precursor to Burna Boy’s highly anticipated eighth studio album, No Sign of Weakness, set to release in 2025. The track’s message reflects Burna Boy’s evolving philosophy: “To live for yourself is vanity; to live for others is purpose.”
This release caps off an extraordinary year for Burna Boy. Named one of TIME’s “The Most Influential People of 2024,” Burna continues to inspire a generation, with the publication nothing, “He is history in the making.” His collaboration with Coldplay on “We Pray” featuring Little Simz, Elyanna, and Tini topped the Billboard 200 charts, while his electrifying Glastonbury performance earned widespread acclaim, with The Guardian rating it “4 stars.”
On tour, Burna headlined the 16-city I Told Them… Tour, selling out arenas across North America. He earned a nomination for Top African Artist at the 2024 Billboard Music Awards and received a GRAMMY® nod for Best African Music Performance for his smash hit “Higher.”
The upcoming No Sign of Weakness album promises to further cement Burna Boy’s global dominance as he continues to deliver music that transcends borders and unites fans across the world.
Burna Boy’s rise to international stardom has been nothing short of of extraordinary. His discography includes groundbreaking albums like Twice as Tall, which earned the GRAMMY® for Best Global Music Album, and African Giant, a GRAMMY®-nominated masterpiece. His seventh album, I Told Them…, became his highest U.S. debut to date, reflecting his ever-growing influence.
His live performances are legendary, from selling out Madison Square Garden to igniting stadiums in California and London, breaking barriers as the first African artist to headline these iconic venues.
Beyond the music, Burna has graced the covers of leading publications like Rolling Stone and GQ and has captivated audiences on global platforms such as The Tonight Show Starring Jimmy Fallon and the BRIT Awards.
Looking ahead to 2025, Burna Boy will headline the Stade de France on April 18, marking another career-defining moment. As anticipation builds for No Sign of Weakness and more groundbreaking achievements, Burna Boy’s journey continues to inspire millions worldwide.
Prepare for another unforgettable chapter in Burna Boy’s story as No Sign of Weakness drops in 2025. Until then, let “Bundle by Bundle” be the anthem of joy, purpose, and a life lived to the fullest.
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