Kicking off 2025 with a seismic release, U.K. rap superstar Central Cee has dropped his latest single, “GBP,” featuring none other than U.S. rap icon 21 Savage. The surprise collaboration, available now on all major streaming platforms, is a thrilling prelude to Central Cee’s highly anticipated debut album, Can’t Rush Greatness, set to release on January 24, 2025.
“GBP” sees Central Cee and 21 Savage seamlessly merge theri respective U.K. and U.S. rape styles, delivering a potent mix of introspective lyricism and razor-sharp bars. Over a hypnotic vocal sample and a thundering beat, Central Cee reflects on his meteoric rise while staying rooted in the realities of street life and generational challenges.
With lines like:
“We ain’t got generational wealth / Got a couple of mil for my unborn child,”
Cench captures the tension between his newfound success and the struggles that shaped him.
He also references his cultural impact with the lyric:
“Red carpet in my trackie and Air Max / They want a boy with a London style,”
a nod to his viral appearance at the 2023 British Fashion Awards, where he unapologetically represented London street culture in a tracksuit on the red carpet.
21 Savage complements Cench’s introspection with his signature gritty flow, adding a U.S. perspective to the track and creating a transatlantic anthem that bridges London’s raw energy with Altanta’s unmistakable sound.
The accompanying music video, directed by Cole Bennett of Lyrical Lemonade, amplifies the song’s impact. Shot in Atlanta, the visual combines Bennett’s signature cinematic style with Central Cee’s unique swagger, delivering a vibrant, high-energy complement to the track. This collaboration marks the second time Cench and Bennett have worked together, following the viral success of “Doja.”
“GBP” arrives on the heels of an extraordinary 2024 for Central Cee. As the highest-streaming U.K. rapper on Spotify, he dominated charts worldwide with his breakout single “Band4Band” featuring Lil Baby. The track reached #3 on the U.K. Singles Chart, spent 12 weeks on the chart, and peaked at #18 on the U.S. Billboard Hot 100—the highest-charting UK rap single in Billboard history. With over 390 million global streams, “Band4Band” became the biggest-selling UK rap song of the year.
Central Cee also made waves in fashion and culture, collaborating with brands like Nike and Trapstar and launching his viral SYNA merch bundle, further cementing his global influence.
Scheduled for release on January 24, 2025, Can’t Rush Greatness promises to solidify Cental Cee’s legacy as a global force in rap. The album’s title reflects the artist’s journey, highlighting the patience, hustle, and determination required to reach the top.
As Central Cee continues to push boundaries musically and culturally, “GBP” serves as both a bold statement of intent and a reminder of the artist’s ability to connect with audiences worldwide.
“GBP” is available now on all major streaming platforms. Pre-save Can’t Rush Greatness at centralcee.com to be among the first to experience what promises to be a defining moment in modern rap.
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