Seattle-based rock renegades AVOID are charging into 2025 with their latest single, “If It Hurts,” an anthemic, adrenaline-infused track that’s equal parts cathartic and chaotic. After joining the UNFD roster last year and dropping their label single “BURN,” the band is back with another sonic assault that demand your attention.
Loaded with blistering riffs, gritty industrial overtones, and a groove-laden rhythm section, “If It Hurts” is a genre-defying journey that combines raw vulnerability with unrelenting aggression. The track alternates between crushing breakdowns and off-kilter electronic elements, anchored by a chantable chorus that’ll live rent-free in your head:
“And I don’t care if it hurts, you kept on making it worse, another memory burned away.”
From mosh-ready intensity to its emotionally charged lyrics, this is an anthem for leaving toxicity behind and embracing a fresh start—perfect for anyone ready to leave their baggage in 2024.
Frontman Benny Scholl shares the deeply personal inspiration behind the song:
“Honestly, I think the song was really healing for all of us. It’s about accepting the past, whether it be good or bad, and moving forward, and we couldn’t be more stoked with how it turned out.”
The spirit of transformation is palpable in every riff, crash, and scream. For fans of bands like Bring Me The Horizon, Fever 333, and Turnstile, “If It Huts” is a must-listen.
If you’re not yet familiar with AVOID, here’s your crash course: Imagine the energy and chaos of Dale Earnhardt, Guy Fieri, and Steve-O starting a Spinal Tap cover band—that’s AVOID.
Rooted in Seattle’s vibrant music scene, this four-piece draws from their city’s rich musical history while bringing their own unique flair. Blending heavy music, humor, and a whole lot of heart, AVOID creates a sound that feels nostalgic yet forward-thinking. Whether fueled by NASCAR, Fortnite, or a relentless commitment to community, the band champions inclusivity while reminding everyone to have fun along the way.
While “If It Hurts” sets the tone for 2025, AVOID is hard at work on their next album, set to release later this year via UNFD. Fans can expect more of the same infectious energy, genre-bending creativity, and unapologetic passion that have made AVOID a standout in the heavy music scene.
AVOID Are:
- Benny Scholl — Vocals
- Nick Olson — Guitar
- Chris Echols — Guitar
- Paul Jaton — Drums
With “If It Hurts,” AVOID solidifies their place as one of the most exciting and unpredictable bands in the heavy music world. Buckle up—2025 is theirs for the taking.
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