Catherine Jeanne-D’Arc’s “Not Demure” is a fierce response to the “Very Demure Very Mindful” trend that has taken over platforms like TikTok. With its lavish rap-trap production and unapologetically bold lyrics, the track dismantles the notion of passivity and embraces the power of being loud, unapologetic, and imperfect. Released on February 21, 2025, “Not Demure” is more than just a song—it’s a statement about taking up space, rejecting societal expectations, and celebrating authenticity.

The production of “Not Demure” is electric, gritty, and unapologetically bold—mirroring the song’s themes of defiance and self-assurance. The track is an energetic blend of rap and trap, built on heavy beats that command attention from the first note. The rhythm is fast-paced and unrelenting, much like the attitude conveyed in the lyrics. The use of bass-driven drops and tight hi-hats gives the song its trap edge, while the aggressive soundscape serves as the perfect backdrop for Catherine’s fierce vocals.

Produced by SUUNCAAT, the track leans into a distinct 90s rap aesthetic, full of swagger and rebellious energy. The playful irony of the lyrics is matched by the production’s loudness, creating a vibrant sonic atmosphere that feels as out-of-the-box as the message behind the song. It’s impossible to ignore the track’s confident energy, as it dares the listener to take part in this anthem of unapologetic boldness.

Catherine Jeanne-D’Arc’s vocal delivery in “Not Demure” is brash, captivating, and full of attitude. Their vocals are sharp and precise, yet laden with an infectious confidence that commands attention. Catherine effortlessly switches between rap and sung sections, displaying versatility and a strong sense of self. The vocals are both rhythmic and melodic, striking a balance that keeps the listener engaged while delivering a message that’s anything but subtle.

Adding to the track’s dynamic energy is the vocal contribution of Oli Féra, whose feature brings an additional layer of depth to the song. Their voice blends seamlessly with Catherine’s, complementing the track’s message of unity and boldness. Together, they create a sonic powerhouse that amplifies the track’s theme of rejecting norms and embracing one’s true, unapologetic self.

The lyrics of “Not Demure” are a direct challenge to the “demure” archetype that has been popularized on social media, particularly on TikTok. In the lyrics, Catherine cheekily mocks the passive, “mindful” woman that the trend idealizes, flipping the script on what it means to be a woman in the modern world. This anthem celebrates the imperfections, flaws, and loudness of a woman who refuses to shrink herself to fit into a box. It is a call for women to take up space, speak their minds, and embrace the messy, complicated nature of their identities.

The song takes on a layer of irony as it simultaneously critiques the very trend it addresses while playing into the exaggerated aesthetics of it. The song’s tone is playful yet powerful, using humor and sass to make a serious point about breaking free from societal expectations. It’s a celebration of freedom and empowerment, and it unapologetically asserts that women don’t have to fit into any one mold to be worth of respect, love, and attention.

The accompanying music video for “Not Demure”—directed by Sabrina Côté—is an equally extravagant visual statement, reinforcing the song’s themes of boldness and rebellion. With its latex looks and a heavy dose of 90s rap video aesthetics, the video is as in-your-face as the song itself. It’s a celebration of excess, glamour, and unapologetic self-expression, offering a stark contrast to the demure, restrained images often seen in mainstream media.

The choice of latex outfits and the bold color palette further emphasize the idea of being loud and confident, while rejecting the conventional and modest ideals often associated with femininity. The video is an extension of Catherine’s artistic vision, bringing the song’s message to life in a way that feels both avant-garde and entirely true to their unique identity.

“Not Demure” is an explosive anthem that calls for unapologetic self-expression and challenges societal expectations of women. Through its fiery production, confident vocals, and witty, ironic lyrics, Catherine Jeanne-D’Arc has crafted a song that’s not only catchy and engaging but also deeply resonant in its message. It’s a celebration of being loud, imperfect, and unashamedly yourself in a world that often expects women to shrink, soften, and remain silent.

Catherine’s performance is electric, and the song’s empowering message is impossible to ignore. As an artist, Catherine Jeanne-D’Arc continues to carve out a space for themselves at the intersection of music, gender, and activism. “Not Demure” is a bold and timely addition to their growing body of work, and it’s clear that Catherine is not here to conform—she’s here to take up space and challenge the status quo.

“Not Demure” is now available for streaming everywhere, and its message of defiance and empowerment will undoubtedly resonate with listeners ready to embrace their authentic selves. Keep an eye on Catherine Jeanne-D’Arc as they continue to break boundaries in both music and art.