Bella Poarch, the Filipino-American singer-songwriter known for her viral presence on social media and her powerful debut EP Dolls, has released a gripping new single titled “Will You Always Love Her?” Along with the release, she has dropped an equally striking music video that pulls listeners into the tumultuous world of jealousy, obsession, and emotional vulnerability.

The track is a exploration of the spiraling emotions that arise when one is consumed by doubt, wondering if their partner still harbors feelings for someone from their past. Poarch’s voice carries the weight of these insecurities, underpinned by an intoxicating melody that blends elements of haunting vulnerability and emotional rawness. It’s a journey of longing, perfectly encapsulating the torment of heartbreak and obsession.

“The song captures the torment of longing and the crazy things heartbreak can make you do,” Poarch explains. “We filmed the video in a single take to preserve that raw, unfiltered intensity, and I can’t wait for the world to experience it.:

The accompanying music video, directed by Christina Xing, visualizes the descent into emotional chaos with unsettling intensity. Shot in a single take, the video shifts between cool blue and fiery red tones—an aesthetic choice that mirrors the psychological unraveling of the narrator. The surreal visuals delve dee into the mind of someone plagued by obsession and doubt, where the room transforms into a fever dream. Vines creeping from the sink and show symbolize the intrusive thoughts that take root, and the video culminates in a blood-red scene, where a woman is bound and silenced in a bathtub—representing the culmination of these consuming, uncontrollable emotions.

The stark simplicity of the single take and the haunting imagery leave a lasting impression, showcasing Poarch’s commitment to presenting a fully immersive emotional experience.

Bella Poarch’s rise to prominence has been nothing short of meteoric. Known for her large following on TikTok and other social platforms, Poarch has built a reputation for her emotional lyrics and her ability to channel raw feelings into art. With over 2 billion career streams and 125 million followers, she has garnered a devoted fanbase that resonates with her deeply personal songwriting and self-taught ukulele skills.

Her debut EP, Dolls (2022), featured the breakthrough single “Build a B*tch,” which went RIAA platinum and made a massive impact on YouTube with over 75 million views in its first week. The song catapulted Poarch into mainstream success, with its catchy, yet emotionally layered lyrics, and opened doors for collaborations with artists such as Grimes, Kenia Os, and Sub Urban.

With “Will You Always Love Her?” Bella Poarch continues to evolve as an artist, offering a deeply relatable exploration of the complexities of relationships and the personal battles that come with them. Her music not only reflects the emotional landscape of today’s youth but also connects on a universal level with anyone who has grappled with the darker side of love and heartache.

To experience the haunting new single and it’s accompanying video, listen and watch “Will You Always Love Her?” below!