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SXSW returns to Austin from March 12-18, celebrating its 40th year as one of the world’s most influential festivals. Over the course of seven days, the city will come alive with music, film, technology, comedy, education, and culture, offering attendees an immersive experience unlike any other. Must-see music acts this year include the iconic All-American Rejects, the explosive Joyner Lucas, rising star Hudson Freeman, indie favorites The Sophs, and genre-bending band Chalk, promising a week filled with memorable performances.

SXSW is much more than performances; it transforms downtown Austin into a hub of creativity and discovery. Thousands of musicians will take the stage across hundreds of live showcases, complemented by film and TV premieres, interactive exhibits, mentor sessions, networking opportunities, and brand activations. Returning showcase partners like Rolling Stone and Billboard will offer curated experiences, while first-time participants, including Willie Nelson’s Luck Reunion and Dream Con, bring fresh energy and unique events to the festival, highlighting the diversity and creativity that make SXSW distinctive.

For those planning to attend, preparation is key to making the most of this festival. Essentials include a portable charger, comfortable shoes, weather-appropriate clothing, and a refillable water bottle. If you plan to take advantage of networking opportunities, it’s also a good idea to bring a pen, a notepad, and business cards to make connecting easier and more organized. This year, SXSW is introducing reservations for badge holders, allowing attendees to reserve seats in advance for certain shows and panels, a helpful new feature that ensures you won’t miss key events.

Beyond the stages and screenings, Austin itself plays a big role in the SXSW experience. The city offers a rich variety of local restaurants, food trucks, coffee shops, and cultural landmarks that are perfect for exploring between events. Visitors can enjoy the lively nightlife, check out Austin’s street art, or stroll along downtown streets buzzing with energy and creativity, all within easy walking distance of the festival’s main venues. These experiences let attendees enjoy the local flavor and excitement that make visiting Austin so memorable.

Tickets for SXSW 2026 are available in multiple tiers, including music, film and tv, interactive, and platinum badges that provide access to all areas of the festival. Prices vary depending on badge type and registration timing, with early-bird options offering more affordable access. Some badges include perks such as priority entry and invitations to exclusive panels and parties, making them ideal for both festival veterans and first-time attendees.

SXSW offers a rare chance to step into a week shaped by discovery, connection, and standout moments. Whether you’re there for the music, film, technology, or the conversations happening in between, the festival leaves visitors with experiences that feel both personal and unforgettable.

For more information and to purchase badges, visit www.sxsw.com.