Turn it up and raise a glass because Motörhead is roaring back into the spotlight in an unexpected, and seriously exciting, way. In partnership with BevNomad, the legendary band is launching “Road Crew,” a high-energy, collectible beer series that fuses rock history with modern craft culture. Announced in Los Angeles on March 27, 2026, this collaboration isn’t just about beer; it’s about celebrating a legacy that refuses to fade.

A fresh take on rock collectibles

Forget ordinary merch. The “Road Crew” series delivers something fans can hold, enjoy, and keep. Each release features limited edition cans inspired by Motorhead’s iconic album artwork, transforming every drop into a piece of rock history. Issued quarterly, these collectible releases are designed to build anticipation and excitement, giving fans something new to chase, share, and show off all year long.

Built on pure Mötorhead energy

Motorhead has always been about authenticity, volume, and attitude — and this project channels all three. The spirit of Lemmy Kilmister lives on in every detail, especially in the bold visuals that defined the band’s identity. From the fierce War-Pig imagery to the unmistakable album designs, each can is more than packaging; it’s a tribute to a band that changed rock forever.

Kickoff releases that hit hard

The series launches with two fan-favorite albums:

• Ace of Spades – a symbol of pure rock intensity
• The World Is Yours – a declaration of attitude and power

Both releases drop in March, setting the tone for what promises to be an electrifying rollout. To mark the occasion, fans can gather at the Rainbow Bar & Grill in West Hollywood, Los Angeles, for a launch event.

More than a drink — a full experience

Road Crew goes beyond the can. Each release includes a custom Spotify playlist, delivering a full-throttle audio experience to match what’s in your hand. Here’s what to expect down below

• Classic Motorhead anthems
• Tribute covers from other artists
• Deep-dive podcasts exploring the band’s journey

It’s a celebration you can sip, hear, and feel.

Just getting started

While the initial rollout will hit select U.S. markets, the vision is big. BevNomad plans to expand distribution, bringing “Road Crew” to more fans across the country as the series grows.

With more designs, more stories, and more energy on the horizon, this collaboration is shaping up to be an ongoing tribute to everything Motorhead stands for: loud music, bold art, and living life full throttle.

Whether you’re a lifelong fan or just discovering the band’s power, Road Crew invites you to join the ride one collectible can at a time.

Ready to crack open a can of Mötorhead Road Crew?

If you’re a retailer looking to offer the brand on your shelves or at your bar, tell your wholesaler to reach out to BevNomad.

About BevNomad

BevNomad is a U.S.-based beverage accelerator that helps domestic and international brands establish scalable, compliant, and profitable operations in the United States. From production to distribution, BevNomad streamlines route-to-market for brands seeking to grow within a changing economic landscape. For more information about how BevNomad builds brands in the beverage space, visit www.bevnomad.com