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Ryan Castro, a leading figure in the urban genre and the owner of Colombian clothing line GHETTOMED, joins Agua Bendita, the Colombian brand, to launch AWAA, an unprecedented collaboration that redefines summer. Using his Caribbean influences and handcrafted sophistication, Castro served as the creative director of this collaboration, participating in all aspects, from the design of the pieces to the campaign direction

Agua Bendita and Ryan Castro sparked this collaboration from the vision of the Agua Bendita team and the artist’s iconic style: free, strong, and deeply connected to the Caribbean. Ryan continues to lead in the fashion world, last year being the only artist to walk in KidSuper’s Spring 2026 show during Paris Men’s Fashion Week. AWAA draws its use of yellows, reds, greens, and pinks, along with Colombian orchids, from the inspiration of vibrant sunsets. The ultimate goal of the collection is both creators’ message of authentic Latin identity and pride in their roots.

The collection includes more than 40 pieces, with a variety of beachwear and swimwear as well as accessories for both men and women. Standout pieces include swimsuits that took more than 16 hours to create, as well as vibrant printed t-shirts, perfect for anybody to wear.

Co-created by the brand and Ryan Castro, the name stems from the fusion of “AWOO,” a signature expression used by Ryan, and “AGUA,” the word that forms and inspires the brand Agua Bendita.

The collection launched on March 26 across all Agua Bendita retail stores worldwide, as well as online at www.aguabendita.com.he collaboration will also be celebrated with the closing of Ryan Castro’s “Sendé World Tour,” with a historic hometown concert titled “De Regreso a Casa” at Estadio Atanasio Girardot in Medellín on April 25, 2026.