When the clock struck midnight, production innovator 2hollis bestowed upon fans a brand new track accompanied by a visually arresting music video. Taking full creative control over his artistry, everything from the song’s engineering to the video’s direction and editing was helmed by hollis himself, ushering in an era that feels meticulously sculpted, cinematic, and wholly intentional. Out now via Interscope Records, “Hurt” is available across all streaming platforms alongside the paranormic video on his official YouTube channel.

First teasing the track months ago during a livestream, “Hurt” arrives as a calculated response to the criticsm hollis endured in the wake of his critically acclaimed record star. Despite the album climbing in streams and chart positions, hollis himself has admitted it wasn’t a body of work he felt fully represented him, and with “Hurt,” he reclaims that narrative without hesitation, stepping into something sharper, hypnotic, and strikingly self-assured.

The music video propels that mystique even further, expanding upon the cinematic whiplash that has become synonymous with the young multi-hyphenate while embracing a darker, more enigmatic atmosphere. As the opening glimpse into this evolving creative landscape, the self-directed and self-edited visual proves hollis has no intention of standing still, continuing to shed old skin in favor of something altogether refreshing. Fresh off a monumental run that included a sold-out headline tour and breakout festival appearances at Coachella, Lollapalooza, and beyond, all eyes remain fixated on whatever he chooses to venture next.

The artistry has always stretched far beyond the music in hollis’ universe, and that philosophy comes into even sharper focus throughout “Hurt,” as he enlists an extraordinary ensemble of dancers to fully realize the vision. The choreography unfolds with a quiet intensity, balancing precision and chaos in a way that feels both larger than life and deeply intimate. As the first true glimpse into this unfolding body of work, the song’s slow fade into silence and the video’s abrupt descent into black feel almost prophetic, leaving fans piecing together the fragments and speculating about what lies just beyond the frame.

With the success of his last four albums – White Tiger, 2, boy, and star – it’s becoming increasingly clear that hollis refuses to remain creatively stagnant, each release feeling more expansive than the last. The fascination surrounding his artistry continues to flourish with every carefully placed step, and if “Hurt” is any indication, listeners are only beginning to scratch the surface of the universe he’s quietly constructing.