The first half of summer may have slipped through our fingertips, but the season feels as though it is only beginning with Tyla‘s grand return on her sophomore studio album, A*POP, out now via Epic Records. Known for her infectious, dance-forward sonic experimentation and magnetic charisma, Tyla has quickly become one of pop’s most adored new superstars, rising during a moment when female artists are illuminating the industry line never before. All eyes have remained fixed on her since her 2024 viral hit “Water” made history on the Billboard charts and earned her two well-deserved Grammy Awards, catapulting her toward the forefront of contemporary music. Now, she steps forward with an ambitious 14-track long play featuring bona fide hits such as “CHANEL,” “IS IT,” “SHE DID IT AGAIN,” and “IS IT LOVE.”

In the days leading up to the release, Tyla carried the music directly to fans around the world in partnership with YouTube, hosting exclusive, intimate listening experiences in London, Atlanta, and New York. Building upon the buzz surrounding the album’s arrival, she graced Today’s Citi Concert Series stage on Friday, July 24, in New York City before flying to Chicago for a historic headlining performance during the WNBA All-Star Game halftime show, becoming the first international artist to lead the segment in its 28-year history. Keeping the celebration glowing, Tyla also collaborated with Vevo for an official live performance of “IS IT LOVE,” an immediate fan favorite released just last week. The visual offers only the first glimpse into a larger series of Vevo performances set to unfold in the coming weeks.

Tyla initially teased the record on Instagram through an immersive visual that saw the global star etching the titles of all 14 songs enclosed within the album in neon paint. That introduction was followed by the reveal of the album’s title in the video for “CHANEL,” which quickly seized attention and now rests at more than 140 million views and counting. The story can be traced back to the Grammy Awards earlier this year, where Tyla collected her second trophy for “PUSH 2 START,” igniting a creative spark she later described with bliss to Rolling Stone: “I just knew that as I lived through the making of the album, it was going to fall into place, which it did.”

Tyla expands the album’s universe even further this week with an official music video for “THAT GIRL,” arriving after a Bratz doll collaboration, a Kate Spade partnership, in-store signings across the country, and a viral streaming segment with Kai Cenat at Disney World. Directed by Mila Rowyszn and Oliwia Dro?d?, the video finds Tyla stepping fully into her unapologetic confidence through a playful, meticulously styled dreamscape. The immersive visual follows her through the fantasy surrounding A*POP as she banters with an animated tiger companion and luxuriates among diamonds, designer handbags, and gleaming watches. Meshing live action with nostalgic animation, the video feels every bit as adventurous as the record itself, dissolving the boundary between pop spectacle and childhood imagination.

As 2026 enters its third quarter, Tyla continues proving she is an artist worth watching closely, building a world that feels equally immersive, glamorous, and unwilling to remain inside conventional borders. Her numerous Platinum certifications only reaffirm the lasting impact she has already carved into pop music, but A*POP suggests the story is still stretching toward something even larger. The album is available across all streaming platforms now, while the “THAT GIRL” music video can be found on her official YouTube channel.